Apple Search Ads tips and subscription-growth playbooks from TapPilot.https://tappilot.io/https://tappilot.io/blog/exact-vs-broad-match/https://tappilot.io/blog/exact-vs-broad-match/Use broad match and Search Match to find new terms, then move winners to exact match where you can bid precisely. Here's how each type works and when to switch.Thu, 25 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/ltv-based-cpt-bidding/https://tappilot.io/blog/ltv-based-cpt-bidding/Flat CPT bids ignore subscriber economics. Here's the formula for deriving a per-keyword bid ceiling from lifetime value and trial-to-paid rate — so every bid has a defensible number behind it.Thu, 25 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/trial-economics-in-trial-now/https://tappilot.io/blog/trial-economics-in-trial-now/RevenueCat counts a trial as active until it expires — even after the user cancels. If you forecast MRR off that number, you're overstating next month. Here's the fix.Wed, 17 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/harvest-search-terms/https://tappilot.io/blog/harvest-search-terms/Broad match and Search Match find queries you'd never think to target. Here's a simple loop for harvesting the winners into exact keywords and cutting the rest.Mon, 15 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/geo-splitting-fork-by-country/https://tappilot.io/blog/geo-splitting-fork-by-country/Forking an ASA campaign by country gives you per-market bid control — but it also multiplies your account. Here's when geo-splitting earns its keep and when it just adds noise.Sat, 13 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/impression-share-headroom/https://tappilot.io/blog/impression-share-headroom/Most operators bid up keywords blindly. Impression share tells you which profitable keywords still have room to grow — and which are already maxed out.Sat, 13 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/adservices-attribution-setup/https://tappilot.io/blog/adservices-attribution-setup/If your ASA spend can't be matched to subscribers, your ROAS is a guess. Here's how AdServices attribution works, why it breaks, and exactly what to check to fix it.Wed, 10 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/why-cohort-roas-beats-installs/https://tappilot.io/blog/why-cohort-roas-beats-installs/Cost-per-install tells you nothing about whether a keyword makes money. Here's how to switch your Apple Search Ads to cohort ROAS — and why it changes which keywords you keep.Wed, 10 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/negative-keywords-cheapest-roas-win/https://tappilot.io/blog/negative-keywords-cheapest-roas-win/Negative keywords cost nothing to add and stop you paying for queries that will never convert. Here's how to find the wasted spend and build a negative-keyword hygiene habit.Sun, 07 Jun 2026 00:00:00 GMThttps://tappilot.io/blog/asa-campaign-structure/https://tappilot.io/blog/asa-campaign-structure/The three-campaign-type setup that keeps Apple Search Ads readable and controllable for indie subscription apps — and why cramming match types into one campaign quietly wrecks your data.Thu, 04 Jun 2026 00:00:00 GMT